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Average Rate Analysis

Learn about the Average Rate Analysis Dashboard

Edition: Business + Insights Pro Add-on, Enterprise, Enterprise + Insights Pro Add-on
User-level: Permissions are set at an Organisation level by System Administrators
Who this is for: Studio principals, directors


Dashboard Explained

Achieved hourly rate by office and month. Average Rate Analysis confirms whether the firm is holding its fee rates over time or quietly discounting — a trend that is often invisible until it has already compounded into a significant margin problem.

How to use it

Use Average Rate Analysis in quarterly reviews to test whether rate increases are holding. A falling average rate in a specific office or discipline, despite a standard-rate increase, typically signals that work is being recorded at written-down rates. Pair with Rates Analysis in the Finance module for the full standard vs charged vs invoiced rate breakdown.

Understanding your data

Key Fields

How it's Calculated

Average Charged Rate

Total charge amount for the period divided by total chargeable hours. Shows the blended hourly rate achieved across all staff and projects for the office

Average Invoiced Rate

Total invoiced revenue for the period divided by the total chargeable hours associated with those invoices. May differ from the charged rate where write-downs have been applied

Rate Name

The fee rate category assigned to each staff member in Total Synergy (e.g. Director, Senior Architect, Graduate). Used to slice average rates by role or discipline

Hours

Total chargeable hours recorded for the period, used as the denominator for both the charged and invoiced rate calculations

Month-on-Month Rate Variance

The difference in average charged rate between consecutive periods, showing whether rates are holding, growing or declining over time


Filters

  • Period: Last Month / This Month toggle

  • Office: Filter to one or more offices

  • Slice By: Office, PM, or discipline

  • Units: Absolute dollar values

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